Management Style in Retaining Loyal Customers and Quality of Products: A Case Study of Starbucks

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Nur Afiqah Liyana Hazrin Chong

Abstract

The success of the coffee company in influencing the people’s preference in buying coffee is something that could grab the attention of everybody. Customers are willing to spend a high amount of money for a cup of coffee simply because of the quality of the products and brand image that the company offers. With their loyal customers, it has always been Starbucks best way of advertising the brand or their coffee by word-of-mouth. Despite having loyal customers because they have passion for coffees, Starbucks still find its way to retain their loyal customers with improvised strategies and upcoming promotions.

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Research Articles